Camara Morris, Founder & CEO of Effective Accounting Tactics, LLC (EAT LLC), founded the company in 2021 with a passion for helping individuals and business owners better understand their money, taxes, and businesses. With over 8 years of tax experience, an accounting degree, and hands-on bookkeeping experience, Camara leads EAT with a strong focus on tax preparation, tax planning, back taxes, bookkeeping, and helping clients navigate the financial side of business with greater clarity and confidence.
While Camara leads the vision and direction of EAT, she is supported by a team of trusted associates and seasonal professionals who assist with client services during both the busy tax season and interim periods. Together, the EAT team is committed to providing knowledgeable, dependable, and personalized financial support.
EAT LLC was built around a simple idea: when you understand your numbers, you can make better decisions and create better opportunities. And yes, the name is intentional—Effective Accounting Tactics, so we can all EAT.
That idea represents the bigger goal behind the business: helping clients build businesses and financial futures that work for them, their families, and their goals.
Through professional tax and accounting services, bookkeeping support, and annual tax training, EAT is committed to making financial knowledge more accessible while empowering clients to feel more confident about their money.
Our work is guided by our GREAT core values: Growth, Respect, Ethics, Accountability, and Teamwork.